Billboards In Austin Geared At Boosting Crypto Adoption

Billboards In Austin Geared At Boosting Crypto Adoption

The level of crypto adoption in the U.S. has grown significantly over the past year. Despite the massive growth, very few people are educated about the cryptocurrency market and how to invest in the sector.

The founder of a website offering educative guides on crypto has launched an educative campaign about Bitcoin and other cryptocurrencies in the market.

Over 100 Crypto Billboards in Austin

Sam Feldman, the founder of the marketcap.guide noted that he had invested in more than 100 billboards in Austin, Texas. Feldman started posting these billboards in July last year when crypto adoption in the U.S. was just starting to boom.

Each of these billboards had a message. The messages posted ranged from different crypto assets such as Bitcoin, non-fungible tokens (NFTs) and other assets in the crypto-asset sector. The messages in the billboards were geared at boosting the level of digital asset adoption in Texas.

Posting billboards is usually a costly process, and Feldman managed to fund the initiative using revenues gained from tokenizing the drone photos of these billboards and selling them as NFTs.

Feldman stated that the initiative had cost over $624,000 to put up the billboards. Later on, the tokenized assets were listed as NFTs on the Solana blockchain.

Feldman plans to use 70% of the revenues garnered from the NFT sales to fund more billboards. The remaining funds will be used to grow his website and team. The NFTs have attracted interest and their bids have gone as high as $450.

“It’s not just that we’re selling people a picture of a billboard. We’re asking people to believe in this idea of a self-fulfilling prophecy of billboards around the world where the more people that believe in it, the more it happens and happens and the more awareness spreads,” Feldman said.

The capital of Texas has attracted many crypto firms looking to tap into the U.S. market. The billboards plastered across the city have definitely impacted creating awareness about cryptocurrencies to the city residents.

He noted that the team was also expanding this crypto billboard campaign to Miami and Los Angeles.

“Our goal is that this billboard campaign will plant the seeds of understanding that there’s actually something to crypto. These short messages [..] help people think in a not overly politicized, overly shill way.”



Crypto Regulations in Austin

Feldman noted that the regulatory framework has been accommodative of this billboard initiative. He stated that only one of the billboard companies had asked for a disclaimer.

As previously mentioned, Austin has attracted a variety of crypto firms. The entire state of Texas has also become a crypto hub following the migration of many mining firms into the state due to an abundance of renewable energy.

The governor of Texas, Greg Abbott, is pro-crypto and he has previously hinted at passing laws that will allow the state to become a leader in crypto payments. This could attract more crypto firms and position Texas to be a crypto leader in the U.S.

Similar proposals have taken place across the world. Most recently a bill was introduced in Arizona to make Bitcoin legal tender. This bill has not worked its way through state government as of this writing.

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