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These days it seems like no matter where you look there is another bank or major financial player touting their entrance into the cryptocurrency space. Whether its Sberbank looking for 5,000 new blockchain based ATM machines, or the Philippines Central Bank launching digital assets, or Singapore’s largest bank launching a fiat to crypto exchange… the news just keeps coming.

Oh, and let’s not forget, what is probably the biggest news when it comes to the infusion of cryptocurrency into the traditional banking space… cryptocurrency exchange Kraken becomes a bank in the U.S.

Now, we have major Italian bank, Banca Generali will be launching a cryptocurrency service next year according to an announcement made today.

The bank has entered a commercial and corporate partnership with Conio to provide such services. Conio is a fintech firm that provides solutions for managing digital assets, as well as custody services.

Not long ago, financial institutions were paying lame attention to cryptocurrency services, but that indifference is gradually changing. Now, the latest move by some banks and financial institutions shows the convergence of mainstream and digital finance.

As part of this incoming mainstream adoption of digital assets, some banks have launched their digital asset services while many are planning to do so. This is a result of the massive attention the world has given to digital assets.

Although cryptocurrencies still have a long way to go attain worldwide adoption like fiat currencies, observers have lauded their present growth.

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Banca Generali is regarded as the best Italian private bank and one of the best-known insurers in the world. The bank prides itself on its top investment management business and innovation in technology.

But the bank doesn’t stop there touting its accomplishments… when it comes to gender diversity, the bank is rated among the best. Currently 50% of its 2,000 private bankers are women, which is an inspiring statistic for an industry dominated by males.

The bank has several high net worth clients with many of them seeking wealth management and private banking services. Statistics show that these groups of clients are favoring Bitcoin and digital currency investments. So, the bank wants to go into crypto services to offer direct services to its customers.

Banca group will be rolling out the services to clients in the second half of next year.

With the growing interest of Italian clients in digital assets, Banca Generali is trying to expand its services to offer crypto services to clients, with Conio standing as custodian.